Orex Loisirs


Tourist Engineering Prize 2003
French Ministry of Tourism
frenru

+33(0) 4 79 69 80 16

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Support to position the Alpes d’Huez brand and develop a marketing strategy

contracting authority: Alpe d’Huez Tourist Information Office
year: 2013
budget: 77 K€ excluding tax
project: Establishing a diagnostic of allure (surveys). Redefinition of the offer and product. Definition of a strategic brand platform. Operational implementation of marketing actions. Guidance.


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